ECOTILS
IKEA Delft self-checkout area redesign
Xiaodi Tang, Julian van Deursen, Janita Siriseth, Thomas Imhoff, Margo Welling
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INTRODUCTION
This project is commissioned by IKEA Delft, with the goal to improve the current self-scan checkout design.
The process started with an introduction on the current self-scan checkout, involving the first impressions from designers who have never used the self-scan checkout, but also from consumers. The whole product was analysed, and the results were used to set up design opportunities for the checkout. The current problems are all translated into one design brief for the project, focussing on improved user interaction and experience, and coherence to the IKEA brand and shopping experience.
EXISTING PRODUCT DESCRIPTION
MAPPING THE CONTEXT
IKEA Delft customers‘ experience map
Context of use
CONCEPTUALISATION
With the design brief, the team went ideating and created concepts which were tested and converged into one redesign proposal. The designing and evaluating of the redesign proposal formed the final design phase where every interaction detail was worked out, tested and adjusted to answer to the design brief. The result of this process is a final redesign proposal for the IKEA Ecotil with additional recommendations.
​The overview of the designing process is showed in following graph.
Concept 1
Concept 2
Concept 3
Snabbt
A faster check-out
Själv
Consumer in control
Tillsammans
A family-friendly check-out
Final concept - ECOTILS
FINAL DESIGN
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Light indication
The placement of the LED’s makes the light clearly visible for the customer when they are in the queue.
STEP 1: Scan
User starts with scanning, the screen will automatically show the scanned products.
Family card and SCAN&GO service
For this self-scan checkout, customers are able to scan their family card directly at the fixed scanner and also scan their shopping list from the SCAN & GO application from IKEA.
In-store shopping bag drop-off
When approaching the self-scan machine, the IKEA yellow shopping bag can be thrown away in this provided place, which can be easily noticed by the yellow sign.
Shopping bag placement
The hook is placed in front of it to hang the bag on while unloading/scanning.
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STEP 3: Enjoy
With this step, customers not only get their receipt but also receive massage to hope you to enjoy your new stuff. This is typical for IKEA, the playful and friendly tone of voice to end your shopping experience.
STEP 2: Payment
By pointing this out with the second step, it guide users to reach the PIN machine.
Out-store shopping bag placement
Customers can grab an out-store bag under the table.
Shopping cart placement
For the shopping cart, the customers can park their cart in the provided area.
DIGITAL INTERACTION
STORY BOARD
